FAQs

During the first to third quarter of 2019, we devoted ourselves to polishing the final details of our product to ensure that it was worthy of launching into the market. In the fourth quarter of 2019, our first product was launched, namely healthy fresh ready meals, and our biggest customer became Nordic Wellness. The products were received very well and with great enthusiasm from the market. It marked the beginning of a successful journey where our dedication to quality and innovation was clearly appreciated.

We continued to grow and expand our range of fresh ready meals with a particular focus on Nordic Wellness and other gym chains. Towards the end of the first quarter we were all hit by a pandemic. During this period we had to reevaluate and increase our focus on e-commerce. In order to easily manage logistics and the sustainability aspects that come with e-commerce, we developed a completely new product.

By researching what could help people achieve their fitness goals and identifying which meal of the day was underrepresented, the choice became obvious – breakfast. We analyzed the most common fitness breakfast today, which usually includes oatmeal, protein powder and topped with fruit and berries. This insight led to the development of our new product, FoFill protein porridge.

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FoFill has recently reached a significant milestone and plans to expand after the challenging period of the pandemic. Since FoFill's inception, the founders have had a close and mutually valued relationship with SampeV2, who found the products the company produced very appealing. After careful consideration, FoFill and Samuel decided to deepen their collaboration by letting Samuel become a co-owner of FoFill.

In today's business, Samuel acts as the face of FoFill and is actively involved in the company. His partnership with FoFill has not only strengthened the ties between the companies but has also helped strengthen and diversify FoFill's management team. Samuel's commitment and expertise has become a significant asset to FoFill and is likely to play a key role in the planned expansion post-pandemic. This partnership marks a successful integration of competencies and a continued pursuit of growth and development for FoFill.

FoFill launches Sweden's first, tastiest and healthiest protein pizza. This pizza quickly became a customer favorite.